
Friday, August 14, 2009
The most contemporary and ancient art

The future role of design

“A paradigm shift from technology driven development to human centred development is under way. The focus is shifting from materialistic and visible values to those, which are mental, intellectual and, possibly, less material. An era of ‘cultural productivity’ has commenced, where the importance attributed to modes of life, values and symbols may be greater than that attributed to physical products. Design thinking stands steadfastly at the centre of this continuum. Simultaneously, this development highlights the importance of cultural traditions and the need to extend and revitalize them.”
A few years ago the frog design agency made a similar statement: "in order to create a radical position around sustainability, we need to change our concept of design."
This echoes what I have been saying in my lectures for some time: that the future of design has to lie, not in designing more things, but in the way we do things. Don't design a better car, design a better transport system, or ideally a better lifestyle that does not need transport. It is also exciting to see another message from my lectures, that design has to encompass greater cultural nourishment beyond the more limited, functional, problem fixing role it currently plays. This is design taking on some of the wider responsibilities of art. How many designers know of this declaration? And how can we incorporate it into mainstream design practice?
The importance of Art

A Freely Roaming Imagination

Thursday, August 13, 2009
Art making is fundamentally human

